Email marketing is still a favorite among entrepreneurs and a favorite of those that are in a start up stage. This form of marketing has been extremely lucrative and when focus is placed on legitimacy and honest marketing, it will generate more revenue than you are accustomed to. The key to remember is that times have changed and you need to update your campaign to reflect that and improve your viability by respecting consumers and making the changes necessary to fit today’s technological advancements. This article will offer some tips to make your email campaign successful and attractive to consumers.
Today, people are primarily using tablets and cell phones more than they are their PC’s. For this reason, your emails need to be formatted to match those changes in society. Most of these portable platforms are different and require emails to match their capabilities. Stick to a intriguing subject line and use generic text of normal size for mobile and tablet users to be able to view the messages without a lot of unknown characters replacing letters. Keep the message short and sweet as they will glance over these quickly and refrain from over-stuffing keywords as this will only get recognized as spam.
People may not be interested in your offerings and will want to opt out quickly. This also keeps you from wasting time sending emails to those not interested but their is one more fact to consider when adding an easy opt out. People simply feel secure and will trust you more when they know they have the choice. This actually will aid in getting attention and more people seeing what you are marketing. That is the whole goal of marketing and if something as simple as an opt out link increases your legitimacy in their eyes, then do it.
Pictures are a great way to enhance your emails when done properly. If everyone looked at these on PC’s you could go crazy with them but we are again considering portable devices that depend on limited bandwidth and data charges. Keep your images small in size so they load quickly and are easy to view on smaller smartphones. This is extremely important as a message that doesn’t load quickly gets deleted quickly thus killing a potential consumers interest. The same goes for other forms of media like videos. These are not recommended as many portable devices will not be able to view them and it’s a waste of your time. If you must include a video, keep it small and in a format compatible with phones and tablets.
Time cues for offer expiration are a great way to increase interest. People like something special and when they see they may only have a small window of time to accept the offer, they will more than likely check out what you are offering and a larger percentage will order. If you can offer a discount or bonus gift during that time frame, your odds increase that much more. Simply adjust your rate to account for the discounted price and you won’t be losing much in the sale.
Email marketing is still the way to go when you think about how times have changed and take into account the changes in consumer preferences when it comes to the devices they use. Following these techniques will generate a strong consumer base and increase your revenue by a nice little sum so start making the changes as soon as possible.