Your email marketing campaign needs to be adapted to your audience and based on providing people with valuable content. If you need help with developing a successful email marketing campaign, go over the following article.
You should communicate with your customers to find out more about the way they use emails and how often they check their messages. Ask them how likely they are to subscribe to email alerts from their favorite brands and whether or not emails would be their first choice if they wanted to contact you. Use surveys or meet with a small group of customers to ask them questions. Use the results of your studies to develop an email marketing campaign that is adapted to your audience. Keep in mind that your customers’ preferences might change, for instance if they purchase a Smartphone and become able to receive emails on their phone.
Should you send out a newsletter or email alerts? This depends on what your customers are the most interested in. If your customers primarily show interest in your marketing campaign because of the discounts you offer, sharing occasional email alerts focusing on your promotional offers and new products is your best option. If you have a large following for your blog, video tutorials or you Podcast and if your customers are interested in the tips and articles you share with them, send a monthly newsletter. You could also offer both options and let customers choose which mailing list they want to join.
People will subscribe to your email updates and keep opening your emails if they know you are going to share valuable content with them. You need to find out what kind of content your audience considers as valuable. What you share in your emails should be new; do not expect people to show interest in your email updates if everything you share is available on your homepage. Depending on your audience, valuable content could include informative articles, information about your upcoming products or offers and of course discounts, for instance coupon codes customers can redeem.
Keep track of the impact of your email marketing campaign. Use visitor counters to find out how many recipients click on the links you include in your emails and select quality email marketing software that gives you access to details on how many recipients actually open your emails. You should also look at how many new subscribers you get and how many customers opt out of your campaign. Try assessing how many sales you generate thanks to this campaign, for instance by counting how many times the coupon codes you share via emails are used or by simply asking customers to answer to a short survey on how they heard about your products before confirming their order.
These tips will help you develop a successful email marketing campaign and generate more sales. Always look for new strategies and think of ways to incorporate new technologies in your different marketing campaigns to stay up to date.