Email marketing campaigns are a phenomenal way to generate business but just as you do with website SEO, you are better off creating a micro niche of recipients. It is always better to contact 90 percent of your list that is interested in your offering than buying a list where 10 percent are interested. The question is how do we do this without spending a fortune on specific lists from third party companies that are just as hit and miss as those that weren’t supposed specific choices. This article will help you create that list on your own and deliver a greater percentage in sales and overall interest, thus making your campaigns successful the majority of the time.
Always get permission to add someone to an email list. Nothing is worse than buying mailing software and tweaking it all in to find out the people want nothing to do with you. This is why buying lists are risky. There are millions of ways to garner interest on the net and getting permission, whether by a sign up or in some form of an agreement they accept is the way to go. This ensures that they are interested in your offering or at least visited you at some point and agreed to receive them.
Affiliate sights are a great way to generate sign ups. In many cases you can simply partner up with someone to share lists of similar offerings or place a sign up on every page. This guarantees that only those interested will receive emails and only those requesting them will as well. These will be your foundation and those that you can offer special deals too since they seemed to show at least a passing interest at some point and may be enticed to buy thanks to the deal you are offering.
Opting out of emails is a must as it makes you legitimate in their eyes and actually scrubs your list of those who aren’t interested. Wasted time is a loss of money so let them remove themselves if they would like easily. Don’t make them jump through hoops as it is easier for them to set up a filter to trash can you than go to fifty pages and surveys to say remove me. It also gives you a bad reputation when a site is difficult to navigate through. Set up an easy link in the email and you will find that most won’t click on it meaning they are fine with you sending them.
As with opting out, signing up needs to be prominent and visible on every page of your site. They don’t want to spend a half hour deciding they want more info only to have to search for the page where they saw the sign up box. Keep it simple and make it easier for them to do and they will enter that address more times than not.
These tips should give you an idea of how to create a specific list of interested parties and potential customers. Make the necessary changes and you will not only have a reliable and effective mailing list but also an increase in sales that made the effort worthwhile.