When you have someone’s email address, that is one of the best things you can have from a marketing perspective. You have to take that very seriously. And when you send people emails to market your business, you have to make sure that your messages are well done and entice customers to do what you’d like them to. For that to happen, they have to read your emails. Here are some ways to make sure your emails are opened and read!
Use a headline they can’t resist. The first thing that people see when they look at your message is the subject line. Here’s where you start. Think of your own email experience. Which email do you open first? Think carefully about the kind of subject titles that entice you, and use similar titles for your own subject headlines.
Don’t make the mistake of constantly emailing your email list. When you do that, you become irritating and your emails start to be white noise. People will ignore them if they see them too often. However, if you email regularly, people will be more likely to check out your emails to see what you have to say. The only exception to this is if you truly have relevant information they can use everyday and if they expect to get those daily mails from you.
Provide good information. When you do this, people will read your emails. In fact, they will go looking for your emails when you don’t send them. When crafting your emails, think about what is relevant in their lives. What can they use? To make it even better, make it relevant for that day. Maybe there’s a sale on supplies you can pass on to your readers. Maybe there’s something going on that needs to be seen/bought. Share those things with your customers and they’ll appreciate it.
Give your email subscribers goodies. Send them discounts and coupons for sticking with you. Don’t give out coupons all the time, because then the coupons start to lose value and seem worthless, but if you save some really great sales just for those who sign up for your email list, you will find they will be likely to share with others and be happy to get the emails you’re sending.
Let them get out easy if they want to. There are a number of reasons someone might want to stop interacting with you. Don’t take it personally. Give people an easy way to opt-out of receiving your messages. Be kind when you do so; remember, they can still be visiting your websites. Salvage any business you can by simply making things easy for those who no longer want to get emails from you.
Email marketing is a great way for you to reach your customers, but only if you can get them to read what you’re saying. Use the tips here to help you think of smart ways for your articles to get read, so that your marketing plan succeeds.