Direct sales and internet marketing are two words that are often totally misunderstood. If you ask a group of people what is the definition of direct sales, you would come up with a variety of answers. So, what is Direct Sales in relation to internet marketing? What does it mean and what is its function?
Direct Sales is when a person sells a product in a way that does not involve a retail location or a storefront. So simply put, it is the process of selling products directly to a person at their home in person or via an online connection. This would include sales from door to door or having an in home sales presentation such as a sales party. It can also include selling a product online through a website. As you can see the definition of direct sales can offer a wide variety of explanations.
For example, person to person selling is a technique that has been used for decades. In the past many a sales representative would travel the country in search of their next customer. They would go from town to town knocking on every door until they found a willing homeowner that would purchase their wares. Perhaps you have heard of ones like the Fuller Brush Man or the American Encyclopedia Salesman. These men where the father’s of direct sales.
Their methods of selling involved various techniques while interacting directly with a customer. This can be done via the internet or from door to door. Today we still see this popular door-to-door selling method. Most independent direct sales representatives begin their career by selling their products and services to all of their close friends and family. Later after they have no more friends or family to sell to, they search for other people to buy their goods. There are many ways to establish a client base when it comes to direct selling. The bottom line is that you want to reach people so that they are aware of what service or product you have.
Having a internet sales party at someone’s home has been a very effective way to establish a client base. You offer the homeowner a reward or a portion of the sales to sponsor the internet sales party at their home. They will be encouraged to invite all of their friends and family to the gathering. Later you can offer the same incentive to all of those that attend. An excellent example of this is the popular Tupperware parties that have proven for many years to be very successful for both the person sponsoring the party and for the sales representative. Many of these types of parties will have the complete product list available online for all to see.
Having a internet sales party with a bunch of your friends and family is a great way to have fun and at the same time make some money or rewards. This form of direct marketing and sales via the internet has been employed by many companies and has proven to be very profitable. Most of these party sales arrangements are sponsored by women. There is however a few companies that cater their product to men.