Own a Small Business? Here’s How to Get Started With Email Marketing Today!

Email marketing is a tool that all small business owners should have in their arsenal. Not only is it fairly inexpensive to engage it, but it also enables you to get in touch with your customers without them having to go anywhere or do anything. Still, email marketing isn’t easy; most people are fairly cautious about handing out their personal information to businesses, and that includes their email address. If you would like to begin sending out a newsletter, here are some tips that will put you on the path to success.

First, put up a little blurb on your website that lets your customers know you have a newsletter available. Also, tell them about it. How often do you plan to send the newsletter out? What will be included in it? Will there regularly be discounts or coupons that recipients can use? If your customers feel informed and prepared, they will feel more comfortable signing up for something like a newsletter.

Spend some time designing the layout of your newsletter. You don’t want to be too wordy, because let’s face it, Internet users don’t have a lot of time to spend reading their email. Still, you want to make sure that you cover all the pertinent points. Make is so that a recipient can glance over your newsletter and get a gist of all the important points. One way to do this is by including headings, in bold, before a body of text. Make sure that your paragraphs are not too long and even include a few pictures to help people focus in on what you are trying to say. Particularly for your first few newsletters, ask friends and family members to take a look at it and evaluate its “readability.”

Make sure you establish a schedule for sending out your newsletters. If your customers don’t get them regularly, you will soon be forgotten and your efforts won’t have the impact that you were hoping for. Therefore, get a desk calendar and set up some other type of notification system that will remind you of when it is time to send out your newsletter. You can do it weekly, bi-monthly or even monthly; the most important thing is that you remain consistent with when you send it out.

Always read over your newsletters twice before you hit that send button. Newsletters that are riddled with errors reflect poorly on your business. While mistakes are inevitable, you can cut down on the vast majority of these issues by simply proofreading. Take a little break after you complete your newsletter and then come back to re-read it about an hour or two later. Fresh eyes should catch any mistakes you initially made.

Email marketing is very important to the future of your business. One great way to get established is by creating a newsletter that you can send out to your customers. Follow the tips included here to help you get started and find success with your email marketing campaign.