If you are running a business, it is important that you update your marketing programs to include strategies for the digital age. In the past, traditional marketing campaigns include sending out mailers to people’s homes and advertising in magazines or newspapers. Nowadays, people are relying on their emails to get messages. That means you have to incorporate emails in your marketing campaign. If this is new to you, and you would like to learn more about it, read this article for some basic information.
Email marketing is really just a way to deliver your marketing messages through the use of emails. Think of it as similar to how you would send out print mailers to people’s home. Only with email, you do not incur postage expense, and your recipients get your message instantaneously.
Any type of business can benefit from email marketing. It does not matter if you are selling a product or a service. If you have a promotional message for your customers that you think can benefit them, you can use email to deliver that.
A good way to start building your email list is by offering a sign up form on your website. This form only needs a field for your customer’s name and another field for his email address. There is a mail script that you will need to include that will capture and save this information, so do some research on that. Think about what kind of messages you intend to send through email. A typical message can be an announcement of a special sale that you are running. Perhaps you want to offer a discount for a limited time. Explain to your readers how they will benefit by subscribing to your emails. If people are interested, they simply fill out the brief form, and their email addresses will be added to the list.
Cold calling is an old method of marketing that does not really benefit email marketing much. In fact, many people dislike telemarketers and will simply screen out those calls. People dislike messages that are unsolicited. With email marketing, your subscribers have to choose to receive your messages. So the response tend to be more positive.
Email marketing has many advantage over traditional marketing. As mentioned, the cost is a lot lower because there is no cost in printing or mailing. There is no lag time from the moment you click the “send” button to the moment your message arrives at your readers’ inbox. Emails are interactive; you can set it up so that your readers can reply directly to you. You can include links in your email message to your website to encourage more traffic.
You can use email marketing in conjunction with other forms of marketing, like social media marketing or mobile marketing. A lot of people are using their cell phones to retrieve email. So you virtually reach your audience at any time when they are awake.
These are just a few basic concepts behind email marketing. The more you learn about it and apply it to your overall marketing campaign, the more effective your marketing efforts will become.