Although email marketing is one of the easiest types of marketing to pull off via the Internet, you still have to put in a lot of time and effort to ensure that you’re securing a list of viable contacts. The more viable your contacts are, the more likely you are to turn leads into customers. So before you go sending off your mails to random people, read up on a few fantastic ways to compile a good list of leads.
The first step is obviously to start constructing your list. How exactly do you go about this step? Well, first and foremost, you need to target those most likely to be interested in what you’re selling. If you’re selling eBooks dealing with the Forex market, for example, you’ll want to target people who download Forex software, who look for broker information, etc. Next up, you want to actually give them something, like an informative eBook. You’re giving something in exchange for a signup. When they sign up, they’re giving you their email.
If you have a popular website and stand out as an authority within your niche, then you can save the giveaways and actually post a newsletter. How will your fans receive your newsletter? You guessed it; they will submit their email information on your website to subscribe to your newsletter. Now, this newsletter is viable. You actually want to write it, and write it well. But what you’re really after here are more hot leads for your email marketing list.
Going with the organic list-building methods is the best way to construct an email marketing list. There are black-hat ways here, like purchasing an entire list from someone within your same niche. But if you do this and send emails to people whom haven’t given you their permission to do so, you’re going to come across as nothing more than a spammer. Your mails will most likely be deleted and you may lose all credibility for building future lists. So be very careful.
Once you have compiled a list of people who are interested in your product or service, it’s time to start sending mails. A lot of rookie marketers make a glaring mistake when they send a mail. They begin sending people emails every day, hoping that quantity trumps quality! This is accomplishing nothing good at all. You’re just turning people off with the incessant bombardment of emails. Space your mails out and don’t crowd people.
One of the best ways to really entice people when you send them an email is to offer up an exclusive special or deal. If someone can receive a percentage off of a product or even a free product by replying directly to your email, then you’re giving something exclusive that they cannot find elsewhere. For the savvy shoppers out there looking to save money, this is a deal many won’t pass up.
Building the right email list and sending enticing mails is important. Use what you have learned above to create great lists and to send intriguing messages.